Descriptra

AI Brand Voice & Content Rulesets

Define your brand tone, restricted words, and content rules once. Apply them consistently across every product description, title, and meta tag you generate.

Consistent brand voice
Reusable rulesets
Custom instructions

Brand Voice Ruleset

Tone

Professional Concise Benefit-focused

Restricted Words

cheapbest everguaranteed

Custom Instructions

Always mention free shipping. Use 2 paragraphs max.

Features

ProfessionalCasualLuxuryTechnicalPlayful

Brand Tone Control

Choose from preset tones (formal, casual, persuasive, technical) or define your own custom brand voice.

cheap blocked
best ever blocked
guarantee blocked

Restricted Words

Block specific words or phrases from appearing in generated content. Maintain compliance and brand standards.

"Always mention free shipping. Use 2 paragraphs max."

Custom Instructions

Add per-ruleset instructions like "Always mention free shipping" or "Focus on sustainability". AI follows your rules exactly.

Fashion
Electronics
Food
Beauty
Home
Jewelry

Industry Templates

Start with pre-built templates for fashion, electronics, food, beauty, and more. Customize to match your brand.

How It Works

1

Create a Ruleset

Name your ruleset, select a brand tone, add restricted words, and write custom instructions.

2

Apply to Generation

Select your ruleset when generating content. It applies to descriptions, titles, keywords, and all other fields.

3

Reuse Across Catalogs

Save rulesets and reuse them across different catalogs and products. Update once, apply everywhere.

See It In Action

Luxury Brand

Input

Ruleset: Tone: Sophisticated, Restricted: "cheap, bargain, deal", Instruction: "Emphasize craftsmanship and heritage"

Output

Generated description: "Meticulously crafted from full-grain Italian leather, this handbag embodies decades of artisanal expertise. Each stitch reflects our commitment to timeless elegance and uncompromising quality."

Tech Brand

Input

Ruleset: Tone: Technical, Restricted: "revolutionary, game-changing", Instruction: "Lead with specifications, include benchmarks"

Output

Generated description: "Equipped with the M3 Pro chip delivering 12-core CPU performance, this laptop handles 8K video editing at 60fps. 18-hour battery life measured under real-world mixed usage conditions."

Frequently Asked Questions

How many rulesets can I create?

There is no limit on the number of rulesets. Create as many as you need for different brands, markets, or content types.

Can I use different rulesets for different catalogs?

Yes. Each catalog or bulk job can use a different ruleset. You can even switch rulesets between individual product generations.

What brand tones are available?

Preset tones include Formal, Casual, Persuasive, Technical, Playful, and Luxurious. You can also write a custom tone description for the AI to follow.

How do restricted words work?

Add any words or phrases to the restricted list. The AI will never use these words in generated content. Useful for competitor names, banned claims, or off-brand language.

Can I share rulesets with my team?

Rulesets are available to all users within your account. Any team member can apply any ruleset when generating content.

Do rulesets affect all content fields?

Yes. Your brand tone, restricted words, and instructions apply to descriptions, titles, keywords, bullet points, and meta tags — every field generated.

Keep Your Brand Voice Consistent at Scale

Define your content rules once. Apply them to every product, every language, every time.